Leadership is not just about confidence. It is about strategy, positioning, and understanding how the room works.

"You Are Not Just in the Game—You Are the Game Changer!"

Discover the bold moves, defining lessons, and proven strategies that empower women to lead with clarity, courage, and conviction.

I help professionals and organizations build influence, move with clarity, and lead with intention in high-stakes environments.

You have been told to be confident.

To speak up.

To be visible.

To work harder.

But that is not the full picture.

The most capable people are not always the ones advancing.

The hardest workers are not always the most visible.

Not because they lack talent.

But because no one taught them how leadership actually works.

• How power is built

• How influence is developed

• How positioning changes everything

WHO THIS IS FOR

This work is for:

• Emerging leaders who are doing everything right but not being recognized

• Executives navigating complex and high-stakes decisions

• Entrepreneurs building authority and influence

• Organizations developing strong, strategic leaders

Meet Cynthia Goins

I am the author of Mastering the Queen’s Game™.

But that is not where this started.

Before the book…

Before the framework…

Before executive coaching and consulting…

I was a young woman who did not wait to be invited into the room.

I was raised in a community rooted in strong values, hard work, and the belief that there were no limits to what I could build.

Over the past 26 years, I have worked in corporate environments, partnered with Fortune 500 organizations, and coached leaders at every level.

And through all of that, I noticed a pattern.

The most capable people were still being overlooked.

That is what led me to this work.

The setbacks you’ve faced weren’t designed to be stumbling blocks…

They were your building blocks.

Now it’s time to use them to build the future God intended for you. Mastering the Queen’s Game will show you how to rise, reclaim your power, and move with strategy and conviction.

Reading the book is one step.

Applying it is where transformation happens.

I work with individuals and organizations through:

• Executive Coaching

• Leadership Development

• Corporate Consulting

This work focuses on helping you make stronger decisions, increase your visibility, and lead with clarity and intention in the environments you operate in.

Click the Book to Purchase

Meet the Author - Cynthia Goins

Cynthia Goins is the President of Motivations Consulting, LLC, an executive coaching, leadership development, and training firm based in Raleigh, NC. She founded Motivations in 2000 after more than two decades of leadership in Human Resources, Marketing, and Sales for several Fortune 500 companies, where she consistently delivered outstanding results.

For over 15 years, she has coached C-suite executives, built high-performing teams, and positioned organizations worldwide for sustainable success. Known for blending business acumen with emotional intelligence, Cynthia empowers leaders to break barriers, drive change, and leave a lasting impact.

Her dynamic style, equal parts strategic, warm, and no-nonsense, has made her a sought-after speaker and trainer for corporate audiences, women’s empowerment events, and community gatherings.

Beyond her professional achievements, Cynthia is deeply committed to mentoring women at every stage of life. She believes leadership is not just about boardrooms and titles—it’s about showing up fully, overcoming setbacks, and lifting others as you climb. Her coaching and training programs are infused with real-world wisdom, humor, and candor, equipping women to find their voice and own their power at work and at home.

The setbacks you’ve faced weren’t designed to be stumbling blocks…

They were your building blocks.

Now it’s time to use them to build the future God intended for you. Mastering the Queen’s Game will show you how to rise, reclaim your power, and move with strategy and conviction.

★ ★ ★ ★ ★

I’ve worked with Fortune 500 consultants before, but none matched Cynthia’s warmth, wisdom, and unshakable belief in what women leaders can accomplish. ‘Mastering the Queen’s Game’ delivers hard-won truths and actionable strategies, blending courage with clarity at every turn. If you’re ready to step up, break barriers, and inspire change, this book is the mentor you need.

Felicia Andrews

Owner, Artistry by Andrews

★ ★ ★ ★ ★

“I have worked with Cynthia for over 20 years and I’ve always seen her as a powerful force. Now she’s sharing her wisdom for all to read. Don’t miss this book; it’s a game changer!”

Howard M. Guttman

Principal, GDS

★ ★ ★ ★ ★

“Mastering The Queen’s Game is a necessary guide for women from all walks of life and at all stages of their career. Cynthia outlines the mindset and tactics to show up powerfully and enjoy feminine energy peacefully. Smart men will dive in as well and use the insight to support the women in their lives and understand themselves at a higher level.”